Celebrities give their products brilliance and hope. Viewers get excited when they see a dream star in favor of a particular product. According to the survey, people in a group of cricketers aged 15 to 25 are highly admired, followed by Bollywood stars. That’s why cricket mogul Sachin Tendulkar turned down $ 4.4 million by not supporting a liquor brand that could harm young people in a country that almost blindly followed his actions. .. Supported by the source reliability theory, the messages transmitted and received depend primarily on the author’s credibility, experience, and credibility. Is Celebrity Approval Good or Bad?
This is also a controversial question if a celebrity needs to be allowed to marry more than once. First, sponsors have a big impact on sales. The important thing is that they are trying to overcome. Viewers of the brand message are supposed to follow. Famous for supporting a variety of products such as soft drinks, shampoos, bicycles and cars. They also support a lifestyle that pretends to be an image of status, wealth. What people want. A good example of this is that Jennifer Aniston found nina north some relief from her painful life practicing yoga, and she tried to help her teacher promote her yoga DVD. Is a good virtue. But all the promotional activities proved that she achieved a surprisingly hot body through yoga! There is nothing about the relief, calm, and peace of mind of holistic yoga practice.
Celebrities stand as icons of the general public. They have the charisma and popularity that makes the masses obey. It depends on the value and principles that the underwriter evaluates for the approval of a particular product. Before approving a brand, you need to consider your knowledge of the brand campaign, the message, and the impact the product itself has on your audience.
The role of the audience
This also corresponds to the social responsibility of a publicly idealized person. Branding, like most, has its strengths and weaknesses these days. It also has the benefit of audience acceptance. It is certainly unwise to blindly accept and obey what people you know little say or recommend.