Mark Roemer Oakland Examines Tools for Customer Care in Social Media


Social media has changed a lot of industries and customer service is one of them. According to Mark Roemer Oakland with the use of the right tools, you can push your company to new heights using social media. Let’s check out some of the best tools for customer care in social media:


The Tools


  1. Respond – Respond is an audience engagement and social customer service tool developed by Buffer. Through this tool, you would be able to track your DMs and @mentions on Twitter. Moreover, you can even set up filters and search for keywords. The tool allows you to quickly respond to your clients and potential customers via Twitter. Even if you have a large customer team dedicated to customer support, the collaboration features on the tool allow for hassle-free conversations.


  1. SproutSocial – This is probably the best all-in-one tool for social media management. It has extensive features that let you build lasting relationships with your customers so that you can retain them for the longest period. With this tool, you would be able to push messages to multiple social media platforms via numerous profiles. With team collaboration features, you would also be able to assign specific tasks to your team members so that they can react to specific types of messages that align with their expertise. The integration with social media platforms is also very diverse. You can link everything from Instagram, Linked In, and Facebook to UserVoice and Salesforce.


  1. LiveAgent – LiveAgent allows you to integrate with your Facebook, Twitter, and Instagram profiles so that you can monitor comments, customer messages, mentions and reply to them whenever necessary. The mentions, comments, and messages are stored and flagged as support tickets so that you can organize and respond to them accordingly. Keyword monitoring is one of its highlight features. When you search and track a keyword, all tweets containing the same would be delivered to your dashboard.


  1. Sparkcentral – Sparkcentral allows for live communication with your customers throughout Twitter, Instagram, Facebook, and other social media platforms. Moreover, it’s a flexible tool that meets your needs irrespective of the size of your business. For instance, customer interactions on your social media are sorted out in a single feed and sent to an available customer support rep so that none of your clients are missed. It also lets your customer service reps check on the client’s conversation history and lets you tag your high valued customers as “VIP”, “Platinum” etc.


  1. Brand24 – Brand24 is one of the best tools to know about your brand’s reputation and all the remaining buzz on social media. It helps you to know what people on social media are saying about your brand and how well your competition is doing in the same aspect. It helps you know about mentions when influential publishers are talking about your brand online.



Mark Roemer Oakland suggests that you use these tools to improve your customer care on social media.